Facebook officially launched its App Centre in which the social networking website will showcase the best apps across internet and on all mobile platforms. The App Center, available on Facebook's website and on Apple and Android mobile devices, will recommend apps to users based on their interests, the types of apps their friends like, or the apps they have liked in the past. The new App Center will initially feature about 600 Facebook apps, mostly games, reviewed by the company to meet its quality standards. Games, such as Zynga's "CityVille" and Electronic Arts' "The Sims," are the most popular types of apps on Facebook. The company is betting on personalising recommendations to users as people will find new types of applications beyond games, along with games that are more interesting to them. There are all sorts of social apps that use Facebook, from music-listening services such as Spotify to what-you-just-ate tools such as Food spotting.
Facebook said that on mobile devices, the App Center won't compete with other app stores, such as Apple's or Google's. Rather, the App Center will send users to those other stores to download the programmes. People can also get mobile apps from their regular computers by using a feature called "send to mobile." Among the roughly 600 applications included in the App Center at launch will be the Nike Plus GPS running app, which lets users track their runs and broadcast it to their Facebook feed. Ricky Engelberg, whose title at Nike is experience director at digital sport, said having a place where apps are showcased will "let more people be part of the Nike Plus community."